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These young people, especially teenagers, tend to share certain characteristics and values. Many teen magazines and TV channels have noticed this and thus focus on entertainment, fashion, body, sports, money, shopping, video games, health, school, and society to meet the interests of this age group. For instance, Teen People magazine includes sections titled "Star," "Your Life," and "Fashion and Beauty." However, many newspapers will not dedicate a lot of time or space on articles pertaining to these topics, as the majority of them do not intrigue or even apply to older readers. The 53-year-old reader, at the average age of those who read newspapers, will probably not be as enthralled with reviews for the latest Playstation game as a younger reader would. | These young people, especially teenagers, tend to share certain characteristics and values. Many teen magazines and TV channels have noticed this and thus focus on entertainment, fashion, body, sports, money, shopping, video games, health, school, and society to meet the interests of this age group. For instance, Teen People magazine includes sections titled "Star," "Your Life," and "Fashion and Beauty." However, many newspapers will not dedicate a lot of time or space on articles pertaining to these topics, as the majority of them do not intrigue or even apply to older readers. The 53-year-old reader, at the average age of those who read newspapers, will probably not be as enthralled with reviews for the latest Playstation game as a younger reader would. | ||
| - | As one of these younger readers, I can understand that national papers might seem unappealing in size and content. Personally I am intimidated by the size of The Wall Street Journal, in both the number and width of the pages. From reading a few of the first articles, I found that the main section covers events well and answers the basic questions as I would expect from such a well-known paper; I trust the reputation of the paper and I trust that, because it is so well-reputed, its coverage is sufficient. [http:// | + | As one of these younger readers, I can understand that national papers might seem unappealing in size and content. Personally I am intimidated by the size of The Wall Street Journal, in both the number and width of the pages. From reading a few of the first articles, I found that the main section covers events well and answers the basic questions as I would expect from such a well-known paper; I trust the reputation of the paper and I trust that, because it is so well-reputed, its coverage is sufficient. [http://zhilinsky.ru/checkpr/code.php?type=1&uri=informacje.donlinkage.cal24.pl Biznes] |
Most of the headlines included terms relating to business or random events. These included stories about the continuing Enron trial, inflation in the economy, and Hewlett-Packard"s net income. What does a kid like me need to know about business and finance? Most young people do not have bills to pay or own stocks. | Most of the headlines included terms relating to business or random events. These included stories about the continuing Enron trial, inflation in the economy, and Hewlett-Packard"s net income. What does a kid like me need to know about business and finance? Most young people do not have bills to pay or own stocks. | ||
Версия 11:39, 19 декабря 2012
While the print newspaper industry has been losing readership due to Internet news and other mediums, as declining circulation figures have shown, it faces yet another problem. Over the years, fewer and fewer young people have been reading print newspapers. According to villagevoice.com, only 16 percent of 18- to 29-year-olds read a newspaper daily in 2000. Reasons abound that account for such startling statistics, and examples can be found in both local and national newspapers, as can instances of efforts made to specifically reach the younger generations of readers.
These young people, especially teenagers, tend to share certain characteristics and values. Many teen magazines and TV channels have noticed this and thus focus on entertainment, fashion, body, sports, money, shopping, video games, health, school, and society to meet the interests of this age group. For instance, Teen People magazine includes sections titled "Star," "Your Life," and "Fashion and Beauty." However, many newspapers will not dedicate a lot of time or space on articles pertaining to these topics, as the majority of them do not intrigue or even apply to older readers. The 53-year-old reader, at the average age of those who read newspapers, will probably not be as enthralled with reviews for the latest Playstation game as a younger reader would.
As one of these younger readers, I can understand that national papers might seem unappealing in size and content. Personally I am intimidated by the size of The Wall Street Journal, in both the number and width of the pages. From reading a few of the first articles, I found that the main section covers events well and answers the basic questions as I would expect from such a well-known paper; I trust the reputation of the paper and I trust that, because it is so well-reputed, its coverage is sufficient. Biznes
Most of the headlines included terms relating to business or random events. These included stories about the continuing Enron trial, inflation in the economy, and Hewlett-Packard"s net income. What does a kid like me need to know about business and finance? Most young people do not have bills to pay or own stocks.
