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To the non-fan, NASCAR stands for "Non Athletic Sport Centered About Rednecks"....it really is genuine meaning is "National Association for Stock Auto Auto Racing". To corporate America it stands for "Big Business"

NASCAR and their premier division "Nextel Cup" is the second most watched sport in America, only the NFL tops it for attendance and tv audiences. On any offered weekend throughout the season, more race fans pack race tracks to capacity, than any main sporting occasion... All-star Game, Superbowl, or PGA Golf Tournament. The internet site 'NASCAR.com' gets more than One BILLION hits a year

The Nextel Cup attributes 26 weekly races, plus a 10 race playoff type schedule. It really is the only sport that has what's named "It is Superbowl" as the initial race of the season. The Daytona 500 is viewed by over 30 million, more than 180 thousand pack the grandstands and infield each year for that occasion.

This sport that a lot of assume their fans to be white, male, and southern. Effectively, that assumption is just plain wrong. NASCAR's fan base is produced up by 40% woman, in fact, NASCAR has more women watching, than the NFL or Key League Baseball. The minority fan base increases each and every week, generating up about ten% at this point. The typical earnings of a NASCAR Nextel Cup fan is 83,000 a year.

You see corporate sponsor names everywhere, on the vehicles, uniforms, tracks, and merchandise. NASCAR fans are the most "Brand Loyal" in the globe. These sponsor names money in on that loyalty...Dale Earnhardt Jr. fans drink Budweiser, you won't find a lot of Tony Stewart fans setting a single foot inside a LOWE's, simply because Tony is sponsored by "House Depot", Jeff Gordon fans paint with absolutely nothing but Dupont paint, and so forth. It expense 10 to 20 million per year for the leading teams to be competitive and Corporate America is much more than happy to cough up that kind of cash for what they get in return. It costs sponsor's around a million and a half dollars a season just to have their organization name on the trunk lid of a top Nextel Cup car.

The drivers are the stars and they offer every little thing from: good hunting, ugly, fat, tall, thin, sensible, dumb, intelligent, stupid, macho, wimpy, young and old. You cannot discover another sport that delivers the drama week in and week out that a NASCAR Nextel Cup race delivers.

This is only a brief overview of America's second most watched sport, there is a lot a lot more to uncover in future articles associated to NASCAR, but you can not deny, that NASCAR is the best

reality show there is.