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The road food movement has gained popularity over the last couple of years, and if you've eaten from one lately you know why. Street food is delicious, (usually) inexpensive, and convenient for the customer. Even television is getting in around the act with programming featuring street vendors within the Great Food Truck Race airing around the Food Network. If you are reading this, then you're probably thinking about getting involved by starting a mobile food business of your. Why don't we explore the top Three reasons why starting a 'roach coach' could be a smart and rewarding venture!

A truck can turn to where the clients are.

This might not seem like that big of the deal, however , its one of the biggest advantages to operating a food truck. In most cases, traditional restaurants can only service residents which are within the surrounding area. Consequently, it becomes very dependent on that individual community. Furthermore, there are typically a number of other competing restaurants for the reason that same area to deal with. Having a mobile food business, you aren't restricted to one neighborhood, you can hit all sorts of different areas, you are able to setup at community events like festivals or sporting events, attend outdoor foodie events or setup night time beyond night clubs and bars. Simply put, it offers you plenty more flexibility when it comes to location and times where one can sell food to customers.

Compared to a standalone restaurant, overhead costs are much lower.

It is a smaller amount expensive for setup a food truck vs setting up a new restaurant and all the associated costs that include it. For example, rent, build-out, and operating costs. Since you are typically paying for more employees along with a physical building your expenses are just much higher.

Serving great food which makes customers happy brings a smile for your face

Perhaps the most crucial aspect of running a this kind of business. A good mobile food business can profit around $75-150,000 annually, not really a ton of money. But if you're serving food around an idea and menu that you have worked hard to develop and really have confidence in, while building relationships using the community around you, it will make the undertaking all worthwhile. In addition, food trucks are ripe for marketing via social networking. The demographic of customer is commonly a younger, urban crowd, who are perfectly connected through social networking. Creating a loyal following through marketing and branding using Twitter and Facebook is free and fun. Food trucks have been an ongoing trend for quite some time on both the new england and west coast (and west coast in particular because of their climate) but both coasts have garnered a young and dynamic audience that have embraced food truck and street food offerings as unique, hip and trendy.